TikTok is introducing a new feature that permits them to cut down on the quantity of AI-created media appearing in their streams. This step comes as the service announced that it currently hosts over 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a widespread release. This development aligns with a increase in content created by AI, spurred by emerging content generation software.
AI Proliferation Online
Studies have shown that approximately a tenth of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is frequently absurd or surreal.
Based on user feedback that numerous viewers like content made with AI tools, ranging from AI artwork to informative clips, and we intend to provide users the option to increase or decrease of that, based on their own choices,” said a platform representative.
Scale of AI Content
The service announced that there are now 1.3bn videos on its app identified as AI-generated. Overall, over 100 million media items are uploaded to the app each day, making AI content a relatively small part of its complete catalog.
How to Adjust Settings
Users will be in a position to reduce or increase the volume of AI content they view by using the topic control option in the platform and picking the AI content topic. Further subjects that currently be adjusted under the filter include news, clothing, beauty, and movement.
Platform Guidelines
TikTok’s rules mandate content makers to identify lifelike AI-generated content, and it bans dangerous AI impersonations of celebrities or crisis events. Any believable artificial content that is not labeled can be removed under its terms of service.
In addition, the app will now apply an AI-generated watermark to content made using its proprietary AI systems, or detected by an cross-platform project for identifying artificial media. This action is aimed to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is also launching a $2m educational fund for experts and groups to develop educational content about ethical AI use. This project will assist educational bodies focused on teaching computer science.
Platform Protection
The platform has justified its safety measures, following controversy over intentions to cut jobs for a large number of safety staff in Britain. It is expected to eliminate a significant number of roles in its user protection division in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by eliminating the most harmful content before it has to be seen by people. TikTok announced a notable drop in explicit and harmful content seen by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to balance humans and technology to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
